Why Should You Sell on Meesho?

Low Commission Rates in the Industry

With industry-standard commission rates typically ranging from 5% to 20%, Meesho sets itself apart by offering remarkably lower fees. Though officially labeled as 0% commission, the actual rates hover around 1.1% to 1.4%, varying based on commodity type and category. This significantly reduced commission structure empowers retailers to optimize profit margins, especially crucial for smaller businesses operating on tighter budgets.

High commission fees often impede profitability, particularly for smaller enterprises. Meesho's competitive rates serve as a pivotal advantage, fostering a conducive environment for enhanced profitability. This aspect stands as a primary driver behind the preference for selling on Meesho.

Zero Collection Fees

Much like commission fees, many eCommerce platforms levy additional collection fees and fixed charges on every product sold. These deductions often leave sellers with minimal profits, despite their efforts in product research and development. Fortunately, Meesho distinguishes itself by refraining from imposing such fees. Sellers on Meesho enjoy the benefit of retaining more of their earnings, thanks to the absence of chargeable fixed or collection fees. This policy significantly contributes to bolstering sellers financial gains.

24/7 Operation

Retailers who choose to sell on Meesho benefit from its liberation from the restrictions and time constraints typically associated with brick-and-mortar stores. This newfound flexibility extends their window of opportunity to engage potential customers and drive sales, unbound by traditional operating hours. Unlike conventional setups where sellers must patiently await foot traffic, Meesho empowers sellers to conduct business remotely, tapping into a broader audience regardless of geographical barriers.

This liberation enables sellers to allocate their time more efficiently, focusing on various productive tasks, whether pertaining to their business operations or personal commitments. With the infrastructure for seamless order fulfillment already in place, sellers can rest assured that orders will be processed swiftly, ensuring customer satisfaction and fostering business growth. In the dynamic world of eCommerce, Meesho's platform not only facilitates sales but also empowers sellers to manage their enterprises with greater flexibility and efficiency.

No Penalty on Returns

One of the most significant pain points in eCommerce for online retailers is dealing with return-to-origin (RTO) requests from customers. Many online marketplaces penalize sellers for returns, regardless of the reason behind them. While some returns may result from errors on the retailer's part, such as incorrect item packing or product damage during transit, the majority stem from the customer's end. Reasons for customer-initiated returns vary, including finding a better deal elsewhere, experiencing buyer's remorse, or the product not meeting expectations. In such cases, it is often unfair for the buyer to bear the return expenses.

Retailers selling on Meesho can breathe a sigh of relief, as the platform does not penalize them for returns, regardless of the reason. Meesho handles all forward and reverse logistics, alleviating the burden on sellers and ensuring a seamless return process for both parties involved.

No Hidden Shipping Fees

Unforeseen shipping fees stand as a major deterrent for customers, often leading to cart abandonment. Retailers employ various strategies to mitigate the impact of shipping charges on profit margins. However, Meesho offers sellers peace of mind by eliminating shipping expenses entirely.

Meesho adopts a strategy of incorporating shipping costs into the product price. For instance, if a seller sets a product price at ₹300, Meesho adjusts the listing price to ₹350 to cover delivery expenses. This approach ensures that retailers on Meesho never have to bear shipping costs directly, effectively removing a significant obstacle in the selling process.

3 Easy Steps to Setup a Meesho Seller Account and Start Selling on Meesho in 2024

Set Up a Meesho Seller Account

To commence selling on Meesho, the first step entails creating a Meesho Seller Account. Visit Meesho.com Warehousenow and locate the "Become a Supplier" option in the upper right corner. Click on it to be redirected to the registration page, where you'll need to provide your mobile number. Upon entering your mobile number, select "Start Selling."

Next, you'll be directed to the Meesho Supplier Panel, where you'll need to input the OTP sent to your phone. Following this, provide your preferred email address and create a password. You may choose to receive notifications via WhatsApp if desired. Finally, click on "Create Account" to complete the process.

To sell on Meesho, you'll need the following:

Start Listing Your Products

To proceed with selling on Meesho, the subsequent step involves listing the products you intend to sell. Navigate to the Meesho Seller Panel and select "Catalogs Upload." Meesho offers two methods for uploading product listings, allowing you to choose the one that best aligns with your requirements.

Choose the "Add New Catalog in Bulk" option, specifying your product category from the provided list. Subsequently, you'll have the option to download a template or create your own. If you opt to use the template, click "Download Template" to access an Excel-like spreadsheet.

Fill out the details in the form as per the instructions outlined on the first sheet, and input the product descriptions on the second sheet. Once all the information is entered, return to the previous page and select "Upload File" to complete the process.

Upload Single Listings

Opt for the "Add Single Catalog" option and follow the same procedure of selecting your product category. Proceed by uploading the relevant pictures to the website. Then, input the product details. In case of multiple variations, tick the "Copy Input Details to All Products" box and make individual edits as necessary.

Complete the process by providing any remaining details and clicking on "Submit Catalog."

Challenges Faced by Retailers Who Sell on Meesho

Huge Delivery Expenses

Since Meesho shoulders all shipping and distribution responsibilities, it incurs higher delivery expenses compared to other platforms. While sellers typically adeptly navigate around steep shipping charges by adjusting pricing strategies, Meesho lacks this flexibility. Instead, it employs a standard practice of augmenting listing prices by a percentage equivalent to its shipping costs.

While sellers currently avoid the direct impact of escalating shipping prices, there remains a potential risk if Meesho reevaluates its policy and begins charging sellers for delivery. Such a shift could catch sellers off guard, prompting them to reassess their pricing strategies and adapt accordingly.

Fluctuating Standards of Quality Control

Due to Meesho's relatively lax quality-checking procedures, customers frequently receive products that are damaged or of substandard quality. While sellers who conduct rigorous quality checks on their own products may not be at fault, such instances tarnish the reputation of the platform as a whole. Consequently, customers may perceive the entire platform as unreliable, impacting sales and eroding trust in the retailers operating on Meesho.

Slow Delivery and Uncertain Customer Support

Numerous customers frequently voice grievances regarding delayed deliveries of Meesho products, which adversely reflects on sellers, many of whom depend on Meesho's delivery service. Such delays often lead to customers associating a negative experience not only with the selling platform but also with the brand itself. In instances of delivery issues, customers encounter lackluster customer service that fails to address their queries or resolve their concerns. This situation can result in severe repercussions for brands striving to foster repeat business.

Is it a Good Option to Sell on Meesho in 2024?

Meesho stands out among eCommerce marketplaces for prioritizing the well-being of its sellers, sometimes even over its own interests and those of its customers. While this approach may seem straightforward, retailers on Meesho encounter their own set of challenges, akin to other selling platforms. Nonetheless, Meesho offers various benefits, including the potential to achieve industry-leading profit margins.

Ultimately, the decision to sell on Meesho should align with a company's short-term and long-term goals, product nature, business strategy, and target audience. Retailers may find success by selling on Meesho alongside other platforms to maximize visibility and market share. For aspiring or existing eCommerce retailers seeking expansion, partnering with WarehouseNow could be a viable option.

WarehouseNow emerges as one of India's rapidly growing eCommerce fulfillment providers, harnessing cutting-edge technology to enhance user performance and facilitate their success. Our platform enables users to seamlessly sell and oversee their orders and inventory across over 20 major eCommerce marketplaces via our custom WMS.

With WarehouseNow, users can efficiently monitor their inventory across multiple fulfillment centers, receiving real-time updates on any changes. They gain the capability to manage all past and present order data across every selling platform, leveraging historical data to forecast demand and optimize inventory levels. Our intelligent inventory placement solutions ensure that inventory is strategically located closest to customers, enhancing efficiency.

Moreover, WarehouseNow offers comprehensive fulfillment services aimed at achieving expedited delivery speeds at more cost-effective rates. From order processing to shipping, our suite of services covers every aspect of fulfillment operations, empowering businesses to thrive in the eCommerce landscape.

Selling on Meesho: FAQs (Frequently Asked Questions)

Supercharge your fulfillment with WarehouseNow, contact our team.